James Alton will take up the role of series producer A series producer acts as an executive decision-maker on a television or movie project. The role of a producer includes many duties, but chief among them would be acting as the creative spark plug and displaying an entrepreneurial spirit that would allow a film, television show, or commercial to be created as quickly and efficiently as possible. As a producer, you would be responsible for making the business- and budget-related decisions of the project. The producer is responsible for shaping the project, from script selection, to hiring a director, to approving any major changes to the film or television show. When it comes to what a producer does in TV versus the responsibilities of a movie producer, the roles are generally very comparable.